The Kingdom
Series
The Kingdom (2021-2022)
Launching a gripping Argentine political thriller finale that captured local tensions and resonated with contemporary global sentiments.
(Strategy)
Building on a successful first season, the strategy positioned season two of The Kingdom as a must-watch finale rooted in timely Argentine conversations around corrupt politics, religious power, and the fight for the nation’s soul. Globally, it amplified thriller conventions and anti-establishment themes that echoed rising political distrust worldwide.
(Direction)
The creative framed the season as a final showdown for power, exposing fractures within a corrupt establishment. Key art and trailers heightened tension and inevitability, while a collaboration with a leading Argentine trap artist energized the campaign, contributing to an award finalist promo that hit 10M+ views and the #1 series in Argentina.
(Results)
Regional Hit
#1 in Argentina
Awards
Drama Promo Finalist
