International Films
Films
International Films
Using cultural insight, talent, and universal storytelling to connect international films with a global audience
(Strategy)
Across a portfolio of films, the strategy identified local and regional drivers such as talent, filmmakers, and known IP, while introducing new stories through insights from comparable titles and creators. Campaigns then expanded outward by highlighting universal entry points including genre cues, core themes, and recognizable character journeys to attract global audiences.
(Direction)
Across campaigns, the creative balanced cultural nuance with global clarity. Work reflected authentic local context through casting, tone, and visual references, while broader design systems and editorial storytelling emphasized character, story, and cinematic craft to help culturally rooted films travel across markets.
(Results)
20+ Hits
Renewals
Awards
Promax, GEMA
