Invisible City
Series
Elevating Brazilian folklore through genre storytelling to engage local pride and spark global fantasy fandom.
(Strategy)
The strategy rooted Invisible City in Brazil’s folklore, indigenous heritage, and environmental themes to drive cultural resonance locally. Globally, it positioned the series as a fantasy-crime hybrid, introducing Brazilian mythology through accessible genre storytelling. Season two expanded the scale, building on established fandom with greater ambition.
(Direction)
The creative embraced magical realism, framing folkloric figures as powerful, modern heroes layered in mystery. Campaign assets balanced detective tension with mystical intrigue. A global teaser featured the Tucano language for the first time, underscoring authenticity while inviting worldwide audiences into Brazil’s mythic world.
(Results)
Global Hit
Netflix Top 10
Regional Hit
#1 in Brazil
