Pelé
Documentaries
Pelé (2021)
We worked with the Brazilian hero and global legend to showcase an ultimate look back at his life and legacy amidst the backdrop of a nation in turmoil.
(Strategy)
Leverage Brazil’s deep emotional connection to Pelé, using his final on-camera reflections and iconic archival moments to humanize the legend and reinforce his legacy. In Brazil, messaging thoughtfully addressed the dictatorship context; globally, it focused on universal themes of greatness, identity, and cultural impact to broaden resonance.
(Direction)
The creative direction paired intimate present-day reflections with powerful archival match footage. Key art and photography focused on Pelé’s iconic presence with reverence, while trailers and teasers balanced personal legacy with triumphant football moments for both Brazilian and global audiences.
(Results)
Global Hit
Netflix Top 10
Regional Hit
#1 in Brazil
